Who is
Brooke
A no-B.S. truth teller. I help you remember who you are, get radically clear on what you want and why it matters, and build the systems that turn it into a life you love and Well-Being that’s unapologetically bold.
The track record
Twenty years inside
the machine.
From shaping go-to-market strategies for large corporations to nurturing high-growth startups, I have lived across the full spectrum of profitable, unprofitable, and wealth-generating businesses.
- ■Bootstrapped a multi-million dollar healthcare tech company
- ■Owned and operated a functional medicine clinic
- ■Experienced a FinTech IPO as an executive
- ■Raised more than $75 million in venture capital with startups
- ■Co-developed early AI technology acquired by the Fortune 100
- ■Acquired companies and been acquired
- ■Angel investor and Techstars mentor
The turning point
When momentum
hides misalignment.
I was the one everyone leaned on. The strategist. The closer. The person who could walk into any room, read it in seconds, and move the business forward. I built my entire identity around that ability.
Then my nervous system gave me the truth. Years of self-override, urgency, and relentless performance caught up. I got sick. I got fired. I lost financial footing when business and marriage collided. From the outside: momentum. Inside: exhausted in a way ambition could not fix.
I stepped away from the image to rebuild the person. Not a sabbatical. Not a pivot. A complete disassembly.
“You don’t need to walk away. You need to turn it around. And turnaround is a skill.”
The rebuild
Seven years building
a better system.
My collapse wasn’t only professional. It hit my body, my emotions, and my energy all at once, and you cannot think your way out of that. So I rebuilt the whole person, not just the career.
That search took me deep into Eastern medicine and other healing traditions, and I’ve stayed with it for twenty years. It shapes how I approach everything now: nutrition, movement, supplementation, and how I build a business.
Out of that came the alignment system I teach. The throughline is simple. You and your business are one system. Tend one part and neglect the rest, and nothing holds. So this work is whole-you: when something is stuck, we look at how it all connects, and we solve it from there.
Your internal operating system
The foundation that turned it all around for me.
What I found in those seven years was TEWB: Thoughts, Emotions, Words, Behaviors. It is a decision-making framework, and it is a skill you learn. It is the foundation of everything I teach now.
Change the thoughts you keep, change your life.
Change the emotional stories you tell, change your life.
Change your words, change your life.
Align the actions you take, align your life.
How I work.
I will not teach something unless I have lived it, tested it, and made it simple enough to practice in five minutes a day.
No B.S. No coddling coaching.
Compassionately direct. I have explored the patterns and drawn seemingly unrelated connections to make sense of something confusing, so you don’t have to.
Systems, not advice.
New systems are what propel change. This is not accountability coaching. This is alignment coaching with execution structure.
Challenge, advocate, uplift. Not a crutch.
The client does the work. I provide the structure, the gut-check, and the guide.
I play a lot.
Learning to sing contemporary after decades of singing classically. It is like finding a new voice, and it is so much fun.
Qigong, singing loudly, developing sound experiences, and taking epically long walks with my husband and friends
Playing my inner rock star as a singer with Future Hippies of Punk. Check us out on Spotify (opens in new tab)
Riding my bike around Austin instead of driving
Spontaneous dance parties, lots of them
Painting, hiking, and being outdoors
Coming soon: my pilot’s license
Also in motion: deepening my study of Eastern Medicine and Functional Nutrition toward board certification at the end of 2026.
In their words.
“Nobody has ever had a bigger impact on me at a time when I needed it as acutely. Brooke sized up the situation in what seemed to be a millisecond, and guided me with technical expertise and high EQ in her no-nonsense, but very kind way.”
Jennifer L.
Managing Director, Public Speaking & Coaching Technology
“Brooke’s coaching brings a necessary revival in an industry often mired in conventional methods. She doesn’t just teach strategies; she rejuvenates them with fresh perspectives.”
Kimber F.
CEO & Co-founder, Travel Technology
Common questions
Questions people ask.
Who is Brooke Bains?
I spent twenty years building businesses: a bootstrapped multi-million dollar healthcare tech company, a FinTech IPO as an executive, $75M+ raised for early-stage ventures, and AI technology acquired by a Fortune 100. Then I burned out, got fired, shut companies down, and at 37 started completely over. I rebuilt for seven years, and that rebuild is what I teach now. I'm also a functional nutrition counselor, with board certification expected in November 2026.
What is Bold Enterprise?
My coaching practice. The way in is a Power Sesh: one challenge, one hour, 1:1 with me, and you leave with a map. If you want to keep going after that, we talk about a Coaching Sprint.
How is this different from other coaching?
Most coaching never reaches the root, so you stay stuck and you keep paying. I work on your internal and external systems at the same time, then teach you to run them without me. Great coaching has an exit.
Everything is turnaroundable.
Survival is not a strategy. You already know that. The question is whether you are ready to build differently.