The Launch Code · Build it with you, not for you
Launch your business like you have a tech co-founder.
A build-with-you engagement for women founders — small group or 1:1, scoped to you. Ship a mobile-first, accessible site with full-cycle GTM wired in — lead capture, payments, scheduling, email, Google and AI search. No agency. No code. You evolve it yourself when your offer changes, your audience shifts, or the market moves. Today, not next quarter.
BOOK A LAUNCH CODE CALLWe’ll find the right fit — small group or 1:1 — and map your launch.
Getting started
Three steps. Crystal clear.
Book your call
Grab a time on the Launch Code Call. We talk through your business and what you want to launch.
We scope the fit
Small group or 1:1, the timeline, and exactly what it costs. No guesswork, no pressure.
You start building
The full go-to-market motion wired in — and the skill to own and evolve it yourself, forever.
The real gap
You have the vision.
You have the offer.
You don’t have the right tech.
Here is what I have watched happen over and over: a founder pays for a system that works on launch day. Six months in, the business moves — and the system can’t move with it. Because they don’t own the build.
Most founders I meet have already tried at least one — a Squarespace site that doesn’t convert, a $15K agency build that misunderstood the business, or a WordPress install that breaks every six months. They share one thing: when the business changes, you pay someone else to change with it.
The Launch Code is the fourth option. A modern, AI-assisted stack — the same one I used to build brookebains.com — taught over 30 days so you leave with a live, production-quality site AND the skill to update it yourself. Forever.
Here’s what’s being gate-kept. The skill to build your own systems used to live behind an agency invoice that started at $25K. It doesn’t anymore. When you can build and update your own site, the money goes to the people you actually want to work with — the VA you love, the designer who gets you, the copywriter who hears your voice. AI will show us what consciousness is NOT. What it gives back is choice — to work with who we enjoy and respect. Admin work shrinks. Creativity lets you soar.
This isn’t “build a Squarespace in a weekend.” It’s how to launch on the stack real software teams use — AI doing the heavy lifting, you holding the strategic decisions. So next time the business moves, you move with it.
What you get
4 live build-with-you calls — taught by Brooke, recorded and yours to keep- Private Notion Workspace — your central hub for call recordings, the Checklist, user guides, templates, and everything else
- Private community — async Q&A between calls so you never get stuck alone
- The Launch Code Checklist — a 50+ point printable walkthrough of the entire stack
- 20+ user guides — plain-English how-tos you can hand to a teammate, VA, or contractor so they can help you run and evolve your site
- Template Pack — privacy policy, terms of service, and accessibility statement. Keeps your site compliant, clear, and accessible
- The Launch Code GTM Playbook — go-to-market patterns and Skills you can use forever, so what you learn never gets rusty
- 1:1 time with Brooke built in — a 30-minute session in the small group; in the 1:1 Launch Code, add a 90-minute working session for deeper, hands-on time. Yours for unblocking a technical decision, pressure-testing your copy, or talking through the business underneath the site
- Lifetime access to everything in the workspace
Plus these bonuses
- Bold Foundations strategy library — positioning, ideal client profile, offer architecture, voice DNA, and brand book. The strategy underneath the everything you ship.
- The Ultimate CEO Delegation Guide — get the best out of your EA or VA so you can spend time on the work only you can do.
Your ROI
Launch Code vs. what used to be gold standards.
A rough accounting of the alternatives. Your numbers will vary — but the gap won’t.
If you hire an agency or contractor
$15K–$50K+
plus 3–6 months — and the invoices don’t stop at launch
- Discovery, design, and build
- Locked into their stack
- Every change is a new invoice
- Ongoing retainer or contractor spend after launch — $2K–$10K+/yr
- You don’t own the skill
If you DIY a SaaS stack
$10K+/yr
recurring, forever — you rent, you don’t own
- Squarespace or Wix — ~$360/yr
- Email platform — ~$400/yr
- Accessibility plugin — ~$600/yr
- Landing page builder — ~$500/yr
- Freelancers & contractors to fix and evolve it — $3K–$10K+/yr
- Plus dozens more — analytics, CRM, forms, scheduling, SEO
- Hours of research, free trials, and decision fatigue before any of it ships
What we offer · The Launch Code
Less than half a year of a DIY SaaS stack.
Paid once — not every month, forever. You own the build and the skill for good. No retainer. No rebuild. No subscriptions piling up.
- The skill to build, edit, and evolve your own site — forever
- Transfers to every future launch: next page, product, or site
- A site wired to convert and run a full GTM cycle, not just exist
- Kit, Stripe, and Calendly already connected — lead capture to checkout
- Lifetime access to the Checklist and templates
- No contractor invoices — you own the build and the skill
Most founders I meet have already paid for at least one of the columns on the left. The math used to make sense. After AI, it doesn’t.
The agency route buys you a site. The SaaS route buys you a rental.
The Launch Code buys you the skill to build, evolve, and own your stack!
Book a Launch Code Call — we’ll scope the right fit (small group or 1:1) and you’ll know exactly what it costs.
What you learn
The full launch stack.
Domain + hosting
Buying your domain, configuring DNS, and deploying to Vercel. How to move cleanly from GoDaddy (or wherever) without breaking email.
Vibe coding with Claude
How to use Claude Code to build, edit, and evolve your site without writing code yourself. The skill that makes every other founder task faster.
Copy that converts
The patterns of a homepage that actually pulls. Headlines, sub-heads, CTAs, and why simplicity beats cleverness.
Mobile-first by default
Squarespace and Wix make mobile an afterthought. Your Launch Code site is responsive from the first line of code — desktop, tablet, and phone layouts built in, not bolted on.
AI Search (GEO) + SEO
Search Engine Optimization (Google) and Generative Engine Optimization for AI Search (ChatGPT, Perplexity, Claude). Meta titles, descriptions, schema markup, sitemaps, and the content patterns that get you cited in AI answers.
Accessibility compliance
WCAG 2.1 AA the right way — no fake plugins, no legal risk. Real compliance that also makes the site better for everyone.
Analytics + measurement
Privacy-friendly analytics setup. How to see what’s working without a 40-tab Google Analytics dashboard.
Email list with Kit
Set up Kit (formerly ConvertKit), wire it to your site and Stripe, and build the opt-ins and welcome sequence that turn visitors into a list you actually own.
Payments + booking
Stripe products, Calendly, and how to wire both into your site so you can sell and schedule from day one.
Legal pages done right
Privacy policy, terms of service, and accessibility statement. Template-quality, personalized to your actual business.
What’s included
Everything you need to go live.
- 4 live build-with-you calls — taught by Brooke, recorded and yours to keep
- Private Notion Workspace — your central hub for call recordings, the Checklist, user guides, templates, and everything else
- Private community — async Q&A between calls so you never get stuck alone
- The Launch Code Checklist — a 50+ point printable walkthrough of the entire stack
- 20+ user guides — plain-English how-tos you can hand to a teammate, VA, or contractor so they can help you run and evolve your site
- Template Pack — privacy policy, terms of service, and accessibility statement. Keeps your site compliant, clear, and accessible
- The Launch Code GTM Playbook — go-to-market patterns and Skills you can use forever, so what you learn never gets rusty
- 1:1 time with Brooke built in — a 30-minute session in the small group; in the 1:1 Launch Code, add a 90-minute working session for deeper, hands-on time. Yours for unblocking a technical decision, pressure-testing your copy, or talking through the business underneath the site
- Lifetime access to everything in the workspace
Plus these bonuses
- Bold Foundations strategy library — positioning, ideal client profile, offer architecture, voice DNA, and brand book. The strategy underneath the everything you ship.
- The Ultimate CEO Delegation Guide — get the best out of your EA or VA so you can spend time on the work only you can do.
How it works
Four weeks. Four build-with-you calls. One site wired to convert.
Foundations
Domain, DNS, GitHub, Vercel. How to think like a builder. Claude Code setup. By end of week: your domain points at a starter site.
Build
Site architecture, copy, images, brand. Vibe coding your pages with Claude. By end of week: your site’s core pages are live and readable.
Launch prep
SEO, GEO, schema markup, analytics, accessibility, legal pages. By end of week: your site is production-quality and discoverable in both Google and AI search.
Go live
Payments, booking, launch checklist, ongoing maintenance. By end of week: you are officially launched with everything wired up — lead capture to checkout — ready to run a full go-to-market cycle.
This is for you if…
- You are a founder (or founder-to-be) launching a real business, not a hobby
- You want to own your stack, not rent it from Squarespace forever
- You want to learn how to build and maintain your site — with AI doing the heavy lifting
- You value a clean, compliant, professional launch over a fast-and-sloppy one
- You are comfortable showing up to your live build-with-you calls and doing the work between them
This is not for you if…
- ■You want someone to build it for you with no involvement from you
- ■You are looking for the cheapest possible option
- ■You want a no-code Squarespace drag-and-drop, not a real modern stack
- ■You are not willing to show up to the live build-with-you calls
- ■You want it done in a weekend
About your instructor
Brooke Bains.
Founder of Bold Enterprise and a go-to-market leader and strategy executive with twenty years inside the machine — bootstrapping a multi-million dollar healthcare tech company, navigating a FinTech IPO as an executive, raising $75M+ in venture capital, and co-developing AI technology acquired by a Fortune 100.
Across her career she has paid millions to agencies and consultants for systems that worked beautifully on launch day — and couldn’t keep up six months later when the business moved. The Launch Code is the first system she has built that doesn’t go stale, because the founder owns the build.
Brooke is not an engineer or developer. She has been around technology for decades — advising founders, running startups, sitting on the business side of AI acquisitions — and wouldn’t call herself technical. That’s the point. She built brookebains.com herself using Claude Code, no dev hires and no agency. The Launch Code is that same path, taught to women founders who want to own their stack without becoming coders.
Current: Running her coaching and advisory practice, launching the Retrocause Fellowship (opens in new tab) with Amos Schwartzfarb, singing in a band (opens in new tab), and deepening her study of Eastern Medicine and Functional Nutrition toward board certification in nutrition end of 2026.
Questions
Questions founders ask.
What happens after I book a call?
We meet for a short 1:1 — no pitch deck. I learn your business and what you want to launch, and together we figure out whether the small group or 1:1 is the right fit, the timeline, and the price. If it's a fit, you start. If it's not, I'll point you somewhere better.
Do I need to know how to code?
No. The entire point is that you use Claude Code to do the coding for you. You bring the strategic decisions. Claude writes the code. I teach you how to run that loop.
What tools will I need?
A computer (Mac recommended — Windows supported with WSL), a GitHub account (free), a Vercel account (free), a Claude Code subscription on the Max plan (~$100/mo — this is the plan we use in class), and a domain (~$15/yr). We cover tool setup in Week 1. No exotic software.
Do I need a Mac?
The program is optimized for Mac. Windows users are welcome — you’ll need to install WSL (Windows Subsystem for Linux) before week one. Email Brooke at connect@brookebains.com for the Windows setup guide.
What if I already have a website?
Bring it. We can migrate you to the modern stack during the course. Your domain stays the same. Your email stays working. We upgrade everything underneath.
Is Launch Code a group or 1:1?
Both. Launch Code runs as a small group or fully 1:1 — whichever fits you best. The 1:1 is me teaching and guiding you privately: you still build the site, I don’t build it for you. Which format is right, the timeline, and the price are all scoped on your Launch Code Call.
What is really included in The Launch Code?
A full-cycle go-to-market motion — lead capture, payments, scheduling, click-to-call, email, Google + AI search — running on a site you own at your own domain. Plus the 4-week live curriculum, 20+ guides, 11 Claude Code Skills, the Bold Foundations strategy bonus, the CEO Delegation Playbook, lifetime access, and a small community.
See the full breakdown →
How much time per week?
Plan on 4–5 hours per week — the live build-with-you call plus 2–3 hours of your own build time.
What if I miss a call?
All calls are recorded. You have lifetime access. You will not fall behind.
I run a Main Street or service business — is this for me?
Same course, framed for owner-operators. If you run a salon, retail shop, restaurant, fitness studio, consulting practice, CPA firm, or any established business that needs a modern site, see the Launch Code for Small Business. Same course, same product — different framing for your audience.
Book Your Launch Code Call.
We’ll scope the right fit — small group or 1:1 — and you’ll know exactly what it costs. No pitch, no pressure.
What you’ll walk away owning
- 4 live build-with-you calls — taught by Brooke, recorded and yours to keep
- Private Notion Workspace — your central hub for call recordings, the Checklist, user guides, templates, and everything else
- Private community — async Q&A between calls so you never get stuck alone
- The Launch Code Checklist — a 50+ point printable walkthrough of the entire stack
- 20+ user guides — plain-English how-tos you can hand to a teammate, VA, or contractor so they can help you run and evolve your site
- Template Pack — privacy policy, terms of service, and accessibility statement. Keeps your site compliant, clear, and accessible
- The Launch Code GTM Playbook — go-to-market patterns and Skills you can use forever, so what you learn never gets rusty
- 1:1 time with Brooke built in — a 30-minute session in the small group; in the 1:1 Launch Code, add a 90-minute working session for deeper, hands-on time. Yours for unblocking a technical decision, pressure-testing your copy, or talking through the business underneath the site
- Lifetime access to everything in the workspace
Plus these bonuses
- Bold Foundations strategy library — positioning, ideal client profile, offer architecture, voice DNA, and brand book. The strategy underneath the everything you ship.
- The Ultimate CEO Delegation Guide — get the best out of your EA or VA so you can spend time on the work only you can do.
Pick a time.
Grab a slot below. We’ll talk through your business and what you want to launch, and map the right Launch Code for you.
Optimized for Mac. Windows welcome — we cover WSL setup. Questions? Email Brooke.
Not ready today?
Take the next step that fits.
Two paths. Pick the one that matches where you are right now.
Want to talk it through?
Book Your Power Sesh.
A $300 paid 1:1 strategy session with Brooke — pressure-test your idea, unblock a challenge in your business, explore coaching, or brainstorm paths to growth. The sky’s the limit. If you join The Launch Code or elect a coaching sprint, your Power Sesh fee is credited toward it.
BOOK YOUR POWER SESH — $300Not ready yet?
Tell me when.
Drop your email and the month you’d like to start. I’ll reach out as it gets closer to scope your Launch Code — small group or 1:1 — and find your spot.